Social media has become an inseparable part of our lives. It is a great opportunity for businesses to market their products and services. Almost everyone is on social media and surfing the internet. Building a social network has become mandatory for marketers and companies.  

The use of social media is predicted to heighten in the coming years. People spend most of their time on the internet or social media every day. As a marketer, you should never miss this chance to reach your customers ahead of any other competitors and engage them. For customer engagement, you must apply better design to the contents of your products. 

Social media adds value to your business. Customer engagement has become the core of marketing as they want to interact with the businesses and see the actual product and want to know the attributes of the products with live videos and reviews. It is an ideal way to get in touch with customers. 

Here are some of the main reasons for designing social media. They are mentioned below:

• Brand recognition and awareness

Each chance you get to make your brand more visible is priceless. Simply put, using social media is another means to reach a larger audience with your message. It is a useful platform for connecting with and interacting with new and potential consumers, as well as for keeping in touch with and getting to know your current clientele and other stakeholders.

How effectively do consumers recall your company? You need to catch up if they can't even remember your company's name or logo. Given that there are already more than 1 billion websites, yours is a mere speck, therefore that is acceptable. However, there is an issue if your own clients or subscribers have trouble recalling your name. Remember that brand awareness increases credibility, recognition, visibility, and customer loyalty.

• Visual marketing 

There are many options available to marketers for creating storylines on social media. Such visual tales don't have to be long and can take many different shapes. They could be succinct summaries of your company or the ideas that led to your brand and products, which you could present in regular posts. The visuals, graphics, and images improve your brand marketing among existing and potential customers.

• Clear message 

Messages are a medium to let your customers know what you are trying to say. And when messages are conveyed in the form of visuals, they get even clearer to the receiver. Reading seems boring to most people as it is time-consuming. Visual learning might be the choice of many people these days. 

• Improve customer insight 

To keep track of your customer, cookies can help you keep track of their online activities by storing information about their browsing trends and activities. The stored information can be used to reserve particular brand messages. When you have an online presence, it becomes easier to collect valuable information on current and potential customers buying trends on a regular basis. 

•  People-centered design

People are drawn to designs that they can connect to and identify. Most of them, if not all of them, must be created in some way. No matter if the material is an infographic, an advertisement, an event, a greeting, or a blog post, it must be aesthetically appealing, intriguing, and people-centered.

Designs that feature people, family, and coworkers as well as representations of people engaging in human activities like playing, shopping, and working are particularly meaningful.